As consumers demand a more responsive online experience the latency (or delay) on their IP service provider’s routing connections is an important factor. By connecting the customer directly to A.IX, the number of hops between the customer and customers of other IP service providers, or the servers of content providers that they need to communicate with, is reduced, leading to higher-speed, shorter round-trip access for end users. This is especially important for delay-sensitive internet content such as video/audio conferencing, video on demand, online gaming and VoIP.
Lower cost per Mbps of connection capacity
A.IX is based upon local area network (LAN) technology and can thus offer much higher capacity and more scalable bandwidth connections to the Internet than WAN based telecom carrier connections offered by ISPs. Higher capacity connections enable faster data transfer and enable large volumes of traffic (e.g. multimedia data) to be shipped to a larger number of customers more quickly.
ISPs, content providers and others delivering services over IP who exchange traffic within a given region by peering with each other reduce round-trip delays and enhance value to the all users local to that region. Typically, a provider sourcing content can benefit by peering with those providers servicing a material proportion of their customer community.
Greater control of routing arrangements
By negotiating packages of peering and transit arrangements at one or more Internet Exchanges, the ISP, or content provider, can enjoy a much greater degree of autonomy about how it routes its traffic, to which part of the Internet, and by what means. This gives them far greater control and the potential for better utilisation of resources.